About

Our Company

TruBK is a bare-knuckle boxing promotion company co-founded by combat sports legend Ken “The Toughest Man in the World” Shamrock. TruBK is focused on bringing its fans the best bare-knuckle fighting action in the world by nurturing and promoting some of the sport’s most elite athletes, as well as engaging with fans to deliver a world class experience in one of the fastest growing combat sports in the world.

Our Company

True Bare Knuckle (TRUBK) is established as an LLC with its headquarters located in the vibrant state of Florida. The ownership structure of our company comprises a distinguished and diverse group of individuals and organizations who play a crucial role in our operations and growth. Prominent among them are Ken Shamrock, a legendary figure in the combat sports industry and Land Farm Game, renowned for their expertise in gaming and business development.

Our founders form a formidable team consisting of industry experts, private equity investors, and individuals with significant investments in the gaming and sports sectors. Their collective experience and insights are invaluable to the success of our company.

Our Mission

TRUBK (True Bare Knuckle) is dedicated to bringing authenticity, grit, and raw competition back to combat sports. We are more than a league—we are a movement to redefine bare-knuckle fighting, focusing on honor, discipline, and real-world toughness. At TRUBK, fighters step into the ring with nothing but skill and determination, embodying the true spirit of combat.

Why Bare-Knuckle?

Bare-knuckle fighting is not new—it is one of the oldest forms of combat sports. At TRUBK, we’re bringing it back to the forefront of the fighting world, focusing on the purity of hand-to-hand combat. Without the gloves, the skill, technique, and endurance of the fighter take center stage. It’s raw, real, and an ultimate test of a fighter’s will.

The TRUBK Experience:

TRUBK is more than just a fight—it’s an experience. Fans can expect high-energy events, unmatched entertainment, and intense battles between some of the world’s toughest fighters. Every event is an opportunity to witness real combat at its finest.

Join Us:

Whether you’re a fighter looking to prove your mettle, or a fan of no-nonsense combat sports, TRUBK offers a thrilling, authentic experience that you won’t find anywhere else. Follow us for updates, events, and exclusive content.